As an artist myself, my artwork is a reflection of who I am, yet I often feel the pressure of social media. Social media is essential for artists to connect, share, and promote their work. This issue is especially challenging for artists, who constantly face the pressure to create and share content to stay relevant. The need to balance authenticity with the demands of social media can be overwhelming.
This project aims to design a space where artists can post authentic work, connect and collaborate with fellow artists, and engage in a supportive community.
Artists struggle to find a platform that allows them to authentically showcase their creative process, build detailed personal profiles, and connect with other artists for collaboration, all within a supportive, community-focused environment.
Insights
We have concluded the following 3 insights based on our research and discoveries
Desire to Share Creative Process
Unclear Artist Profiles
Enhancing artist profiles with more detailed information, such as education background and art style, for greater authenticity.
Lack of Networking Opportunities
Providing robust opportunities for artists to network and collaborate with each other.
We created a platform that allows artists to showcase their creative process, enhance their profiles with detailed personal and artistic information, and connect with other artists through dedicated networking features.
Based on the interviews, we have concluded the following user persona that best represents our users
Newly Graduated Students
Aspiring artists fresh out of academic training, eager to build their portfolios, gain industry exposure, and connect with professionals to kickstart their careers.
Professional Artists
Established creatives seeking a platform to showcase their work, network with other industry experts, and access opportunities for collaboration, growth, and inspiration.
Recreational Artists
Hobbyists passionate about art who seek a community to share their creations, explore new techniques, and be inspired by others without the pressure of professional demands.
Wireframes
We created low-fidelity sketches and interactive prototypes for the Artist Profile and Artist Journey feature that focused on the app's functionality and user flows.
Artist Journey
Curt is a graphic designer who wants to understand Aaron's creative process.
Events Update
John is Andrea's favorite Artist. She wold love to stay updated to John's shows and events.
Map Based Artist Locator
Users have expressed a need to discover other artists nearby for collaborations, workshops or art events
Job Seeking Hub
Create a space where artists can connect with potential employers, including galleries, studios and design firms
Marketplace for Buying and Selling Art
Users have expressed a need to sell their artwork directly on the platform and buy from other creators, expanding their revenue channels.
I learned the importance of team collaboration and work with cross functional teams such as software engineers and market researchers. Besides that, I also learned open communication and the importance of constructive feedback
